On the other side of the country, in British Columbia, an area owned by Mcleod Lake Indian Band was chosen in 2021 for planting 8,333 trees. ![]() With just five percent of the mature Acadian forest left, the World Wildlife Fund has designated the area, which is where the second site of the initiative is located, as critically endangered. Some 3,400 kilometres east, in South Branch, New Brunswick, 10,000 spruce, pine, cedar, hemlock, oak and birch seedlings were planted to help restore land decimated by early logging. The land is managed by Manitoba Wildlife Federation, a non-profit organization established to “receive, hold, maintain and manage upland habitat in perpetuity." The 15,000 white spruces planted in the area aim to establish tree cover, restore the land and provide habitat for wildlife in the region. The first of two sites chosen in 2020 as part of the “E for a Tree" campaign was located in Riverdale, Manitoba. Working with conservationists to pick prime planting locations Tree Canada, which began nearly three decades earlier, has planted some 84 million trees across Canada, sequestering millions of tons of carbon pollution as a result. “Over the first two years of the deal, we were able to cover every region in Canada … also reflecting the demographic of the customers of RBC Wealth Management," says Gregory Hotte, director of development with Tree Canada, the only national non-profit group dedicated to planting and nurturing trees from coast to coast. It was a $200,000 commitment from the bank to plant 50,000 trees across the five major regions in Canada as part of Tree Canada's broader National Greening Program. The “E for a Tree" campaign was launched in 2020 through a partnership among RBC Wealth Management, RBC Foundation and Tree Canada. Two years and tens of thousands of trees later, an initiative to go “paperless" has seeded the beginnings of reforestation, new habitats, land restoration, cleaner air and cleaner waterways in regions across Canada. The goal was to reduce paper production by 1,548 metric tonnes. ![]() The campaign was simple: every customer that switched to paperless eDocuments would be rewarded with a tree, planted somewhere in Canada in their honour.
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